Pollen 
Spotify
2018
Spotify wanted to create a playlist and brand that would drive culture. But what is culture in 2018?  It’s a song by Travis Scott featuring Stevie Wonder and James Blake and a music video choreographed by a Rwandese 21yo youtuber and  premiered in a field in Wyoming live streamed on Instagram. So we created Pollen a playlist and brand to highlight artists of all genres. Grimes explains it better: “ super dig the pollen playlist in particular cuz it’s mixed genre/ anti algorithm”
Role: Strategy, naming and Branding  and creative direction for the brand. In Collaboration with Felipe Rocha/John Stein/Heather Brodie.

Rae Sremmurd
Spotify
2018
View Film
“Shr3mpocalypse” even Los Angeles 201. SremmLife 3 was the long-awaited addition to the critically acclaimed SremmLife series from Mississippi duo Rae Sremmurd. We decided that the only way to celebrate was to imagine it was 3018 when the world is toxic but we were in LA to party.  We threw a post-apocalyptic event and created OOH for Times Square. Because it's SR3MM and it’s litliketheapocalypse
Role: Creative Direction, art direction & set design. In Collaboration with Felipe Rocha / Heather Brodie / Adrian Yu  / Baptiste Lambert and Rodrigo de Carvalho. Pictures by Lydau 


Pantheon RapCaviar MMXVII
Spotify
2017
RapCaviar is the most influential playlist in hiphop. In 2017 we created the RapCaviar Pantheon and turned the three up and coming artists of the year into sculptures that were exhibited at the Brooklyn Museum. With Metro Boomin, SZA, 21 Savage.
Role:  Concept and Creative Direction.  In collaboration with  Tal Midyan / Felipe Rocha / Heather Brodie
Awards: Webby / Cannes Lions Finalist / Clios Silver X3. View case study here

RapCaviar Pantheon Film
Spotify
2017
View the film here
To launch the RapCaviar Pantheon we made a film showing the making of the statues and introducing the idea of the Pantheon of rap,  Directed by Director X and narrated by Pharell. With Metro Boomin, SZA, 21 Savage
Role: Concept and Creative Direction. In collaboration with: Tal Midyan / Heather Brodie

Nike Dunk Berlin Film
Nike
2017

In December 2017 Nike Sportswear launched a hyperlocal Berlin version of the iconic Nike Dunk Low and needed creative direction for the campaign. The inspiration behind the product are the iconic concrete buildings created for social housing all across Germany, widely known as “Plattenbau”.
While the architecture of the Plattenbau is not specific to Berlin, it’s one of the most recognizable elements shaping the city landscape, in recent years this strong symbolic combined with its uniform aesthetic has generated a fascination by pop-culture.
It’s strong social symbolic is a duality of hope (TRAUM) and fatality (TRISTESSE) and we played on that yin/yang dynamic in the event and manifesto film. For the launch in HO17 we want to celebrate the coming together of those two icons, respecting the cultural heritage and bridging the gap from past to future. Role: Concept and Creative Direction with unfun.